The Factories are Closing, Now What?
Making the Most of Portugal's Manufacturing Summer Break
Every August, something predictable happens across Portugal's manufacturing landscape: factories go quiet. For 2-3 weeks, production floors empty as workers head off for their annual summer vacation, a tradition that's as essential to Portuguese culture as it is to the well-being of the workforce.
If you've been working with Portuguese manufacturers, you've likely witnessed the July rush. Factories operate at maximum capacity, focused on fulfilling bulk orders before the break begins. During this crunch time, most facilities pause new sampling projects and development work, channeling all energy toward existing commitments.
This seasonal rhythm extends beyond August. December follows a similar pattern, with production schedules prioritizing bulk order completion before the holiday season arrives. For manufacturers, it's about honoring commitments and ensuring their teams can truly disconnect during their breaks.
The Brand Perspective: Challenge or Opportunity?
For fashion brands (and in my experience especially emerging brands) these production pauses can feel confusing. Projects may feel like they stall just when momentum was building.
But here's the reframe:
August isn't a roadblock; it's a strategic pause that savvy brands can leverage.
The key lies in shifting perspective from "waiting for factories" to "preparing for success." While production floors may be quiet, your design process doesn't have to be.
Your August Action Plan
This manufacturing downtime is actually prime time for brands to focus on what's within their control:
Collection planning: Map out your next season's timeline with factory reopening dates in mind
Design development: Refine concepts, create technical packs, and finalise your vision
Strategic positioning: Analyse market trends and competitor movements
Supply chain optimisation: Research new potential manufacturing partners or strengthen existing relationships
Think of August as your brand's strategic retreat. While your manufacturing partners recharge, you're building the foundation for a stronger September comeback.
If you manage this time wisely, you'll have a crystal-clear roadmap waiting for them.
This isn't downtime for your brand; it's momentum-building time.
Still feel like your inexperience is coming between you and your entry into the fashion word?
Book a consulting call over the summer and receive a free custom roadmap and supplier recommendations.
Currently booking for the remainder of August to help brands get ORGANISED!
You will receive the following bonuses if you book before September 2025!
✨ Bonus 1: You will receive the Fashion Production Calendar for free!
✨ Bonus 2: Custom roadmap and supplier's contacts to help you get started, one step at a time.
✨ Bonus 3: If you move forward with production support, your call fee is credited toward your first invoice.
This is not a discovery call. It’s a strategy session designed to save you time, money, and stress.